Driving Digital Business Growth in the Connected Economy
The Department of Marketing & E-Commerce at Manhattan International University addresses the transformative impact of digital technologies on business and consumer behavior. Our programs blend traditional marketing principles with cutting-edge digital strategies, preparing students to navigate the complexities of online business, data-driven decision making, and omnichannel customer engagement. We develop professionals who can build compelling brands, optimize digital customer journeys, and drive business growth in increasingly competitive online marketplaces.

The curriculum covers consumer psychology, brand management, digital marketing channels (SEO, SEM, social media, email), e-commerce platform management, and marketing analytics. Students learn to develop integrated marketing campaigns, analyze customer data to inform strategy, manage online store operations, and understand the legal and ethical dimensions of digital business. The program places strong emphasis on emerging trends such as AI in marketing, social commerce, and sustainable consumption.

Practical learning includes real-world projects for business clients, simulation of e-commerce store management, and use of industry-standard tools for web analytics and customer relationship management. Our London location provides access to leading digital agencies, e-commerce companies, and marketing technology firms for internships and networking. Graduates pursue careers as digital marketing managers, e-commerce specialists, social media strategists, data analysts, and brand managers, equipped to lead marketing efforts in both established corporations and digital-native startups.